Marketing
We consider marketing working your customer base both active and inactive. Here are some how to’s.
How to stay in contact with your active customers and through a proven referral program get the customer to "birddog” for you.
How to encourage your inactive customers to use you service again.
How to run giveaways legally and inexpensively. They promote customer loyalty and the customers loves them.
How to get your customers to open your mail.
How to mail your customers with informational material and turn the material into a sales tool.
How to safeguard yourself from your competitors “dirty tricks” and use their treachery as a sales tool.
How to use an employee dismissal as sales opportunity.
How to keep up-to-date addresses on your customers when your competition can’t.
How to do deals with bankrupts and “scoop” the competition. How to find
bankrupts. Which bankrupts to do deals with and who not to.
How to re-qualify your VIP’s without angering them.